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šØ Appleās Boldest Hire in Years: Why Amar Subramanya Might Rewrite Appleās AI Destiny
A surprising power move that signals a new era inside Cupertino.

⨠Story Highlights (Quick Takeaway Box)
Apple appoints Amar Subramanya as its new VP of AI after 16 years at Google.
This marks one of Appleās rare moves to bring in external leadership for a core division.
Apple is under pressure as Siri lags behind competitorsā AI offerings.
Subramanya brings deep experience from Googleās Gemini Assistant team and Microsoftās AI unit.
His mission: help Apple regain control of its AI future ā before itās too late.
š§ The Basics (Who, What, When, Where, Why)
Who: Amar Subramanya ā ex-Google, ex-Microsoft, new VP of AI at Apple
What: Apple hires him to revive and accelerate its next-gen AI strategy
When: Appointment confirmed in late 2024, transition ongoing through 2025
Where: Apple Park, reporting directly to Craig Federighi
Why: Apple is struggling to keep up with OpenAI, Google, and Microsoft in the AI race ā and must rebuild fast
š„ The Plot Twist Apple Didnāt Want Us to See Coming
Letās be honest: Apple rarely admits itās behind. This is the company that can turn removing a charging brick into a sustainability crusade. š±š
But with Siri lagging, iPhone innovation plateauing, and Google + OpenAI sprinting ahead, Apple finally blinked ā and hired one of the worldās top AI minds from outside the Apple bubble.
This is a historic pivot.
And a very telling one.
š¤ Meet Amar Subramanya: The AI Heavyweight
Before he walked into Apple Park, Amar had already built a rĆ©sumĆ© that screams āI can fix your AI problems.ā
š A Quick Snapshot of His Journey
š Engineering at Bangalore University
š PhD at University of Washington
š¼ Researcher at Microsoft
š¤ 16-year career at Google
Led engineering for Gemini Assistant
Rose to VP of Engineering
š¼ Briefly Microsoftās Corporate VP of AI
š Now Appleās new Vice President of AI
Heās worked on foundational models, cloud systems, on-device intelligence, and real-world AI consumer products.
In short:
Heās exactly the kind of person Apple refused to hire for years ā until now.
š Why Apple Was Forced to Break Its Own Tradition
For a decade, Apple stuck to its āWe grow leaders internallyā doctrine.
But then reality hit ā hard.
š» Appleās AI Challenges (That They Pretended Werenāt Challenges)
Siri still struggles with basic queries
Apple Intelligence debut fell flat
Generative AI updates delayed to 2026
Googleās Gemini 3 and OpenAIās GPT-models keep raising the bar
Investors losing confidence in Appleās AI vision
Apple negotiating to license Googleās AI for Siriā¦
Yes, Apple may pay billions for competitor tech š¤Æ
The walled garden didnāt crack ā it crumbled a little.
And for Apple, thatās existential.
š” Why Amar Subramanya Is the Right Person at the Right Time
Amar brings something Apple desperately needs:
š A deep understanding of how to build AI assistants that actually work
š Experience scaling AI teams and products globally
š A mix of research brilliance + real-world engineering pragmatism
š Cloud, device, and model expertise ā all at once
Heās not just a researcher.
Heās a systems builder.
And Apple needs systems ā not slogans ā right now.
š Appleās Three Big AI Problems (And Where Amar Fits In)
1. Appleās Hardware-First Model Is Becoming a Liability
Apple sells devices.
Microsoft, Google, Meta sell services.
AI thrives on services, not gadgets.
2. On-Device AI ā Competitive AI
Sure, itās great for privacy.
But on-device AI canāt compete with cloud-scale intelligence ā yet.
3. Apple Doesnāt Fully Own Its AI Stack
The moment Apple licenses Google Gemini or OpenAI techā¦
ā¦it loses control over the soul of the iPhone.
Every query, every interaction, every preference runs through someone elseās model.
Thatās not a crack in the ecosystem.
Thatās a gateway.
Amarās mandate?
Rebuild Appleās AI identity ā from the foundation up.
š A New Dawn for Appleās AI (If Amar Succeeds)
If Amar does his job well, Apple could:
Develop proprietary foundation models
Rebuild Siri into a genuinely smart assistant
Integrate AI deeply into apps and OS-level workflows
Reduce reliance on Google/OpenAI
Restore investor confidence
Launch future devices (like AR glasses) powered by native intelligence
His work wonāt just fix Siri.
It could define Appleās next decade.
š Why This Moment Matters More Than Ever
Apple has seen iPhone growth slow.
It hasnāt had an āiPhone momentā since⦠the iPhone.
And AI is the next trillion-dollar frontier.
Google owns the cloud.
Microsoft owns enterprise.
OpenAI owns the mindshare.
Nvidia owns the compute.
Apple?
Apple owns the problem. š
But with Amar, it finally has someone capable of turning that problem into a strategy.
š¬ Closing Quote
āThe future belongs to companies bold enough to reinvent themselves before theyāre forced to.ā
š Why It Matters to You ā And What Actions You Can Take (Playbook)
Hereās how you can turn this editionās insights into practical action:
1. Watch Appleās AI Signals Closely
New hires
Foundation model announcements
Siri upgrade timelines
2. Prepare for AI-Driven Device Ecosystems
Start imagining workflows where devices talk to each other through AI, not apps.
3. Upskill in AI Fundamentals
Foundation models
On-device AI
Cloud inference
Prompt engineering
4. Donāt Rely on One AI Provider
Just like Apple learned:
š Diversification is strength
š Dependency is risk
5. Study Cross-Company Talent Flows
The next tech wave will be shaped by people whoāve worked across Google, Microsoft, and Apple.
Follow their moves ā they signal where innovation is headed.
6. Think Beyond Tools ā Think Systems
Amarās career shows that future leaders wonāt just use AI.
Theyāll design entire AI ecosystems.
7. Audit Your Own AI Readiness
Ask yourself:
āDo I own my AI stack?ā
āWhere am I over-dependent?ā
āIs my workflow future-proof?ā
š How TAWAI Sees the Road Ahead ā And Why Weāre Launching the Young Global Leaders Lab
At Think Ahead With AI (TAWAI), we see the future belonging to people who can blend AI intelligence, human creativity, and global leadership. The world is shifting fast ā faster than traditional education, corporate training, or leadership programs can keep up.
Thatās why weāre launching the Young Global Leaders Lab: a bold new initiative designed to equip the next generation with the tools, mindset, and AI fluency needed to lead in an era where technology is rewriting every rule.
Our Vision Moving Forward
Build a talent pipeline of globally minded, AI-literate leaders.
Teach young professionals not just to use AI ā but to strategically think with it.
Create experiential labs where future leaders solve real-world problems using AI.
Blend leadership, ethics, systems thinking, and emerging tech into a single, modern curriculum.
Prepare a generation that isnāt intimidated by AI ā but empowered by it.
How the Journey Begins
Weāre starting with a phased rollout:
Foundation Track: Teaching AI literacy, future-skills, and critical thinking.
Applied Labs: Hands-on projects solving business, societal, and global challenges.
Mentorship Circles: Access to experts, innovators, and global thinkers.
Leadership Sprints: Real-time decision-making in AI-powered environments.
This isnāt a course.
Itās a movement.
And it begins now ā training the leaders who will shape the next decade of global transformation.
5 AI tools relevant to Appleās AI ambitions and Amar Subramanyaās domain:
OpenAI GPT (ChatGPT / GPT-4 / GPT-5)
Advanced language models for conversational AI, text generation, and code completion.
Relevant to Appleās AI assistant (Siri) improvements and on-device NLP.
Googleās next-generation AI assistant platform and foundation model.
Directly linked to Amarās past work at Google Gemini, and Apple may license or benchmark against it.
Appleās machine learning framework for on-device AI models on iPhone, iPad, and Mac.
Enables offline AI capabilities and privacy-preserving AI features.
Cloud-based AI services including large language models, AI infrastructure, and enterprise integration.
Amarās brief stint at Microsoft aligns with cloud and AI model deployment strategies Apple may study.
Open-source frameworks for building, training, and deploying AI models.
Core tools for research and engineering teams like Appleās to develop foundation models and AI-powered apps.
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