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- Can Apple Still Wow Us? Or Is Siri Just Sleeping on the Job? š¤š
Can Apple Still Wow Us? Or Is Siri Just Sleeping on the Job? š¤š
After years at the top, Apple is under pressure. Can WWDC 2025 reboot the magicāor is the iPhone maker falling behind in the AI arms race

š Story Highlights
š Appleās innovation crown is slippingāAI delays, legal woes, and trade tensions are chipping away at its lead.
š¤ Siriās long-awaited intelligence upgrade is still delayedāwhile rivals leap ahead.
š± WWDC 2025 is expected to focus on software makeovers rather than breakthrough devices.
š§ Apple may rename iOS to āiOS 26āāa symbolic shift in branding direction.
š„ Market reaction: Apple stock has plunged nearly 20%, erasing $750B in value.
š The Essentials: Who, What, When, Where, Why
Who: Apple Inc., led by CEO Tim Cook
What: Hosting its annual Worldwide Developers Conference (WWDC)
When: June 2025
Where: Cupertino, California ā Apple HQ
Why: To re-establish itself as a leader in AI and innovation amidst rising pressure
š The Fallible Giant: Can Apple Still Inspire Awe?

Remember when Steve Jobs walked on stage, pulled the first iPhone from his jeans pocket, and changed the world? That same company now finds itself struggling to keep upānot in sales, but in soul.
Apple, once the compass of consumer tech, is facing tough questions in 2025:
Is it falling behind in the AI race?
Will Siri ever stop being a glorified alarm clock?
And what happens after the iPhone?
Letās unpack whatās happening, chunk by chunk.
š§ Whereās the AI Magic, Apple?
In 2023, Apple teased us with smarter Siri, AI features baked into iOS, and the sleek (but still niche) Vision Pro headset. Fast forward to today? Still waiting. Still rebooting.
Even Tim Cook himself had to play defense:
āItās just taking a bit longer than we thought.ā
Meanwhile:

Googleās Pixel is becoming an AI command center
Samsung is leaning hard into Galaxy AI
OpenAI + Jony Ive are cooking up a mysterious new device that could redefine the smartphone game
All while Siriās biggest recent accomplishment is... not understanding British accents.
š ļø Whatās Coming at WWDC 2025?
Donāt expect flying carsāor even flashy goggles. But hereās what insiders are whispering:
š Software Refresh
A complete redesign of iPhoneās native apps
More ātactileā user experiences (think: richer touch feedback and immersive UI)
š·ļø iOS Rebranding
New naming scheme modeled after car releases
Say goodbye to iOS 19, hello to iOS 26ājumping ahead to look more futuristic
But make no mistake: this yearās WWDC isnāt about āwhatās now.ā Itās about rebuilding trust in Appleās future.
š§Ø Trouble from All Angles
Innovation isnāt Appleās only headache. The pressure is coming from every direction:
āļø Legal Wars
Courts are considering banning $20B Google-Apple search deals
Apple is restricted from collecting fees on in-app purchases made outside its App Store
šØš³ Trade Tensions
Apple is once again caught in the crosshairs of Trumpās renewed trade war
Manufacturing in China is under scrutiny, and Cookās lobbying charm isnāt working like it used to
š Market Shake-Up
Apple has lost nearly 20% of its market value in 2025
Now behind both Microsoft and Nvidia in market capitalization
š® So⦠Whatās Next After the iPhone?
This might be the elephant-sized iPhone in the room.
āThe unspoken question is: Whatās the next great thing after the iPhone?ā
While WWDC is focused on iPhoneās software glow-up, the world is watching for signs of something bigger. And right now? Itās all whispers and maybes.
š¬ Conversational Take: What It Feels Like
Imagine walking into a party thrown by your favorite rock band... but instead of playing hits, theyāre tuning instruments and muttering, āWeāre working on something coolājust hang tight.ā
Thatās WWDC 2025. Apple still has the fanbase, the talent, the stage. But this year, the spotlight feels... dimmer.
And in tech, a missed beat can cost you billions.
šÆ Why it matters to you and what actions you can take

Appleās story isnāt just about one companyāitās a lens into how technology, AI, and geopolitics are reshaping the products you use every day.
Hereās your action-ready Think Ahead With AI playbook:
š Watch WWDC Highlights Closely: Look for subtle cues about Appleās long-term roadmap, not just flashy demos.
š ļø Audit Your Tools: If youāre still locked into Appleās ecosystem, nowās a good time to explore AI-first alternatives from Google, Microsoft, or OpenAI.
š Investor Mindset? Diversify. The Big Tech race is volatileāand leadership can shift quickly.
š£ļø Upskill Around Siri-Like AI: Apple may be behind, but the personal assistant war is heating up. Learn how AI assistants can improve your workflowāoutside the Apple bubble.
š§³ Prepare for Supply Chain Shifts: Trade war tension = potential device shortages or price hikes. Consider upgrading or switching devices before autumn 2025.
š¤ Follow Apple + OpenAI Projects: Their upcoming collaborations could influence everything from mobile design to AI interfaces.
⨠Final Quote to Reflect On
āThe people who are crazy enough to think they can change the world are the ones who do.ā
ā Steve Jobs
š How TAWAI Sees the Way Ahead ā and Starts the Journey
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TAWAI Newsletter By:

Sanjukta Chakrabortty
Gen. AI Explorer
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