🎉 Celebrate World Biryani Day with AI and Chef Sanjeev Kapoor! 🌍🍛

• Who: DAAWAT® and Chef Sanjeev Kapoor

• What: World Biryani Day with AI-powered cooking

• When: July 7th

• Where: Globally, in multiple languages

• Why: To celebrate Biryani and connect people through flavor and technology

Hook: Ever imagined an AI guiding you through the art of cooking Biryani with a celebrity chef’s touch? This World Biryani Day, DAAWAT® makes it a delicious reality!

On the first Sunday of July each year, DAAWAT® celebrates the beloved dish, Biryani. This year, July 7th promises a spectacular, inclusive, and technologically advanced celebration. Last year, DAAWAT® set a Guinness World Record for the “World's Largest Biryani Tasting Session.” 🏆

Ritesh Arora, CEO of India and Far East Business at LT Foods, emphasizes: “Biryani connects people from all walks of life and captivates their taste buds. Since DAAWAT® is integral to the finest Biryani, we conceptualized World Biryani Day in 2022. This year, we are infusing it with technology, offering our consumers an unparalleled personalized experience.”

The campaign has been launched in multiple languages, including:

• Hindi

• Kannada

• Telugu

• Marathi

• Gujarati

• Bangla

This ensures everyone can join in the fun and flavor!

K. Ganapathy Subramaniam, Vice President and Head of Marketing at LT Foods, shares the excitement: “We are thrilled to launch this unique AI-enabled personalized campaign for World Biryani Day. This campaign will help us manage greater scale while personalizing it for every individual who shares our love for Biryani.”

Imagine cooking your favorite Biryani with personalized guidance from Chef Sanjeev Kapoor! 👨‍🍳 With AI, you can experience this and share your culinary journey with loved ones.

In addition to the technological marvels, DAAWAT® is also celebrating the human connections forged during challenging times. The #PehliDaawat campaign emphasizes special moments and new bonds created during the COVID-19 pandemic.

Ashwani Arora, CEO and MD of LT Foods, beautifully captures this: “There is an eager anticipation of meeting loved ones in real life. It will be a very special and landmark moment when people will finally get socially active again and celebrate that first moment of togetherness.”

The campaign features four touching stories that reflect real-life experiences from the pandemic. These heartwarming ads, shot entirely on mobile phones by the actors themselves, highlight the new relationships and bonds formed during the lockdown.

• To impress your guests and become the culinary star of your social circle.📝 I've tried these tips and trust me, my friends are still talking about my AI-assisted Biryani! 🌍🍛

• To enjoy unique flavors and connect with a global community of Biryani lovers. 🎉 Joining last year was a blast! The flavors, the community, it was unforgettable. 🤖🍽️

• To simplify your cooking process and create gourmet meals effortlessly. 🔥Since I started using AI in my kitchen, my meals have been on another level! 👨‍🍳🍲

• To master new recipes and receive expert guidance from top chefs. 📚These tips helped me impress my family with a perfect Biryani, guided by AI and Chef Sanjeev Kapoor!

• 🎊🍚To savor the best Biryani and be part of a record-breaking culinary event.🎈Last year's event was a record-breaking feast! Can't wait for this year. 💖🍴

• To reconnect with loved ones and share meaningful moments over a delicious meal. 🤗 This campaign helped me reconnect with my loved ones over delicious food.

• 🕒🥘To save time in the kitchen and prepare perfect dishes with ease. ⏰ As a busy cook, these hacks have saved me so much time and hassle!

• 📖❤️To feel connected and inspired by real-life tales of resilience and bonding.💡Reading these stories was heartwarming and reminded me of my own lockdown connections.

• 🍛📈To learn from the best and take your cooking to the next level. 🔪 Participating has honed my skills and brought my cooking to new heights.

• 🌟🍽️To experience the future of food preparation and impress with every dish. 🌐 Embracing AI in my cooking has been a game-changer.

Why It Matters:

• Celebrate Global Cuisine: Join a global community in celebrating a universally loved dish.

• Personalized Cooking Experience: Enhance your cooking skills with AI-guided help from Chef Sanjeev Kapoor.

• Reconnect and Reflect: Use the #PehliDaawat campaign as an opportunity to reconnect with loved ones and celebrate new bonds formed during the pandemic.

Actions You Can Take:

• Join the Celebration: Participate in World Biryani Day on July 7th.

• Share Your Journey: Use social media to share your personalized Biryani journey and experiences.

• Spread the Word: Tell friends and family about the multilingual campaign to make it a truly global celebration.

• Reconnect with Loved Ones: Plan a special meal using the #PehliDaawat theme to reconnect with those you’ve missed during the pandemic

Join the celebration of DAAWAT® World Biryani Day and create your own personalized campaign to share your unique Biryani journey with the world. Whether through AI-powered cooking or cherishing new bonds with #PehliDaawat, this year’s celebration is all about making Biryani Day more special than ever.

So, let's celebrate love, flavor, and technology together this World Biryani Day! 🌍🍛

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Sanjukta Chakrabortty
Gen. AI Explorer