🍪 Oreo-Maker Mondelez Bets on AI to Slash Marketing Costs

• Mondelez is leveraging generative AI to create marketing content.

• The goal: cut marketing costs by 30–50%.

• Ads may be ready for next year’s holiday season and possibly the 2027 Super Bowl.

• Humans still approve content to ensure ethical and brand-safe messaging.

• Competitors like Coca-Cola and Kraft Heinz are also experimenting with AI.

• Who: Mondelez International – makers of Oreo, Cadbury, Chips Ahoy, Milka.

• What: Generative AI tool to create ads and marketing content.

• When: Development started in 2024; first holiday-season-ready ads expected in 2025.

• Where: Global deployment – U.S., Germany, UK, Brazil.

• Why: To reduce marketing costs, speed up ad creation, and stay competitive in a tightening consumer market.

Mondelez isn’t just dreaming about futuristic ads—they’re making them happen now.

The company partnered with Publicis Groupe and Accenture to develop a generative AI tool capable of producing short TV ads, social media content, and even Amazon/Walmart product page media.

• AI-generated Milka videos: chocolate waves rippling over wafers, customized per audience.

• Chips Ahoy content: tailored for U.S. social channels.

• Future plans: Oreo, Cadbury, Lacta across Brazil and the UK.

Mondelez has invested $40 million into this tool—but the ROI is massive.

• Traditional animation = hundreds of thousands of dollars.

• AI-generated content = a fraction of that cost, with faster turnaround.

• Potential to expand to more elaborate video campaigns in the future.

All this while ensuring human oversight:

• No promotion of unhealthy habits 🍟

• No offensive stereotypes 🚫

• No manipulative language ⚠️

While AI is the engine, humans are the pilots. Tina Vaswani, VP of Digital Enablement, ensures content is brand-safe and culturally sensitive before going live.

Mondelez is also avoiding human likenesses in AI content—for now—after seeing competitors like Coca-Cola get mocked for robotic holiday ads.

Mondelez isn’t alone in this AI journey. Other consumer goods giants are exploring similar paths:

• Kraft Heinz – testing AI-generated marketing content

• Coca-Cola – ran AI holiday ads in 2024 (mixed reactions)

With rising tariffs and shrinking shopper budgets, AI helps brands:

• Slash advertising fees

• Speed up product launches

• Maintain creative flexibility without massive cost

If you’re in marketing, business, or just curious about AI’s real-world applications, here’s your playbook:

• ✅ Experiment with AI tools for short-form content and social media posts.

• ✅ Set strict ethical guidelines for AI-generated content.

• ✅ Monitor ROI carefully—compare traditional costs vs AI output.

• ✅ Test for audience response before scaling campaigns.

• ✅ Blend human creativity with AI efficiency—don’t rely on AI alone.

• ✅ Stay ahead of competitors by adopting AI early in your content strategy.

With AI helping to create smarter, faster, and more efficient marketing, Mondelez is proving that technology + creativity = a recipe for success. 🍫

How TAWAI Envisions the Way Ahead for Young Global Leaders Lab

TAWAI sees the path forward as an opportunity to empower the next generation of global change-makers. By introducing the new program, the Lab aims to:

• Ignite innovation and leadership among emerging leaders.

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• Foster a collaborative global network of young visionaries ready to shape the future.

The journey begins with structured mentorship, actionable projects, and strategic workshops, ensuring participants not only learn but actively implement solutions that drive meaningful change.

1. AdCreative.ai – AI-Powered Ad Creative Generation

AdCreative.ai enables marketers to effortlessly produce stunning, conversion-focused ad creatives. Utilizing powerful AI-driven designs and proven ad templates, it allows for rapid creation of banners, videos, and product shoots. This tool is particularly beneficial for scaling campaigns across various platforms while maintaining high engagement rates.

2. Adobe Firefly – Creative Suite with AI Capabilities

Adobe Firefly offers a suite of generative AI tools that assist in creating images, videos, and other creative assets from text prompts. With features like Generative Fill and Generative Expand, it enhances photo editing capabilities. The Firefly platform integrates with Adobe's Creative Cloud, providing a seamless workflow for creative professionals.

3. Canva Magic Studio – Simplified AI Design Tools

Canva's Magic Studio provides a range of AI-powered tools designed for easy content creation. Features such as Magic Switch convert documents into presentations, while Magic Media generates videos from text prompts. These tools are ideal for marketers seeking to produce visually appealing content without extensive design expertise.

4. Locality's Advanced Audience Engine – AI-Driven Audience Targeting

Locality's Advanced Audience Engine is an innovative platform that leverages generative AI and automation technologies to enhance local advertising efforts. It integrates historical media intelligence with real-time viewership data, allowing for smarter and more efficient campaign management across both linear and digital platforms.

5. AI Magicx – All-in-One AI Creative Suite

AI Magicx is a versatile tool that offers AI-driven solutions for various creative tasks, including logo design, content generation, and chatbot creation. With a one-time payment, users gain lifetime access to a variety of capabilities, making it a cost-effective option for entrepreneurs and small businesses aiming to enhance their digital presence.

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3. Amazon Introduces 'Help Me Decide' AI Feature for Shoppers

4. FICO Earns Patents for Responsible AI Innovations

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Join Our Elite Community For Comprehensive AI Mastery

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Sanjukta Chakrabortty
Gen. AI Explorer